The Challenge
Vedan (Vietnam) Enterprise Corp., Ltd (Vedan Vietnam) is one of the strongest FMCG companies in Vietnam since 1954.
Despite being on the market for a long time with a lot of experience, Vedan Vietnam has no PR team specializing in communication before cooperating with us. What they need is a partner who can support them in managing external stakeholder relations and improving their internal communication. Moreover, they want to be positioned as the beloved corporate of society.
The Solution
Strategy & Idea
“VUN ĐẮP NGHĨA TÌNH, HẾT MÌNH CỐNG HIẾN”
(CULTIVATING THE INNER LOVE, SPREADING THE OUTER CARE)
Besides quality products & services, a perfect corporate that is loved by many people is the one that knows how to cultivate a better life with their responsibility to society and to the people.
We believe that everything great will begin with a small action and lots of love. Therefore, to build up the image of the perfect corporate for Vedan Vietnam, we are aiming for a corporate communication strategy that is based on one philosophy: help Vedan Vietnam to become a trustworthy corporate that contributes to society with all their best, spreading love and positive messages to everyone to grow together.
Touchpoints
CSR activities, Supports for local communities, Media Relation, Crisis Management, PR strategies
The Results
Maintain relationship with media.
Establish their Corporate Fanpage.
Consultation in CSR activities and how to maximize communication around these activities.
Consultation and handling crisis management.
Video URL/location:
Corporate’s Fanpage: https://www.facebook.com/VedanVietNamLoveAndCare
Categories: FMCG, PR, CSR, Social media
