The Challenge
Envy™ is the truly discerning choice for a perfect apple. The sweet, sophisticated flavor, uplifting, fresh aroma, delightfully satisfying crunch, beautiful appearance and naturally white flesh give a heightened enjoyment like no other. Envy™ has been our client for 2 years.
In the first year: Envy™ wants to place themselves as the “Top Of Mind” to the consumers in the midst of a competitive market.
In the second year: Besides keeping the first position in the Fresh Produce category, Envy™ also wants to target mass public.
The Solution
- In the first year:
Strategy & Idea
“CHUẨN GU, CHUẨN VỊ, CHUẨN ENVY™”
(Choose Class, Choose ENVY™)
We position the Envy™ as the perfect apple that can give everyone an ultimate experience whenever they enjoy it.
Perfect taste, perfect aroma, perfect round shape with the deep red shade – all perfection in one classic Envy™ apple for the best standard.
Touchpoints
Social, Promotion, KOLs/ Influencers, Digital Media
- In the second year:
Strategy & Idea
“CHUẨN ENVY™ NGỌT LÀNH, CHUẨN MỌI KHOẢNH KHẮC”
(Every Moment Is ENVY™ Moment)
Every moment in life is precious, it would be more special and ultimate with the presence of Envy™ apples. Envy™ is the excellence, the perfect with its round shape and the magnificent red shade, combined with the uplifting aroma brings an ethereal but exquisite sweet taste will fulfill every moment.
Touchpoints
Social, Promotion, KOLs/ Influencers, GIF set on GIPHY, Digital Media
The Results
394,349 Total Engaged Users on posts
5,698,857 Total Post Reach
2M+ impression of GIPHY set
Thruplay Rate peaked in 08/2021 (27.65%) and 09/2021 (23.39%)
Video URL/location:
- Fanpage: https://www.facebook.com/EnvyApplesVietnam
- Envy™’s stickers on GIPHY: https://giphy.com/search/envyapples-stickers
- Envy™’s GIFs on GIPHY: https://giphy.com/search/envyapples
Categories: Fresh Product, Social Campaign
