ENVY™ APPLES

The Challenge

Envy™ is the truly discerning choice for a perfect apple. The sweet, sophisticated flavor, uplifting, fresh aroma, delightfully satisfying crunch, beautiful appearance and naturally white flesh give a heightened enjoyment like no other. Envy™ has been our client for 2 years.

In the first year: Envy™ wants to place themselves as the “Top Of Mind” to the consumers in the midst of a competitive market.

In the second year: Besides keeping the first position in the Fresh Produce category, Envy™ also wants to target mass public.

The Solution

  1. In the first year:

Strategy & Idea

“CHUẨN GU, CHUẨN VỊ, CHUẨN ENVY™”​

(Choose Class, Choose ENVY™)​

We position the Envy™ as the perfect apple that can give everyone an ultimate experience whenever they enjoy it.​

Perfect taste, perfect aroma, perfect round shape with the deep red shade – all perfection in one classic  Envy™ apple for the best standard. ​

Touchpoints​

Social, Promotion, KOLs/ Influencers, Digital Media

  1. In the second year:

Strategy & Idea

“CHUẨN ENVY™ NGỌT LÀNH, CHUẨN MỌI KHOẢNH KHẮC”​

(Every Moment Is ENVY™ Moment)​

Every moment in life is precious, it would be more special and ultimate with the presence of Envy™ apples. Envy™ is the excellence, the perfect with its round shape and the magnificent red shade, combined with the uplifting aroma brings an ethereal but exquisite sweet taste will fulfill every moment.

Touchpoints​

Social, Promotion, KOLs/ Influencers, GIF set on GIPHY, Digital Media

The Results

Video URL/location:

  1. Fanpage: https://www.facebook.com/EnvyApplesVietnam
  2. Envy™’s stickers on GIPHY: https://giphy.com/search/envyapples-stickers
  3. Envy™’s GIFs on GIPHY: https://giphy.com/search/envyapples

Categories: Fresh Product, Social Campaign

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CONTACT US

Hotline: 1800 64 68 91