VEDAN VIETNAM

The Challenge

Vedan (Vietnam) Enterprise Corp., Ltd (Vedan Vietnam) is one of the strongest FMCG companies in Vietnam since 1954.

Despite being on the market for a long time with a lot of experience, Vedan Vietnam has no PR team specializing in communication before cooperating with us. What they need is a partner who can support them in managing external stakeholder relations and improving their internal communication. Moreover, they want to be positioned as the beloved corporate of society.

The Solution

Strategy & Idea

“VUN ĐẮP NGHĨA TÌNH, HẾT MÌNH CỐNG HIẾN”

(CULTIVATING THE INNER LOVE, SPREADING THE OUTER CARE)​

Besides quality products & services, a perfect corporate that is loved by many people is the one that knows how to cultivate a better life with their responsibility to society and to the people. ​

We believe that everything great will begin with a small action and lots of love.​ Therefore, to build up the image of the perfect corporate for Vedan Vietnam, we are aiming for a corporate communication strategy that is based on one philosophy: help Vedan Vietnam to become a trustworthy corporate that contributes to society with all their best, spreading love and positive messages to everyone to grow together.​

Touchpoints​

CSR activities, Supports for local communities, Media Relation, Crisis Management, PR strategies

The Results

Video URL/location:

Corporate’s Fanpage: https://www.facebook.com/VedanVietNamLoveAndCare

Categories: FMCG, PR, CSR, Social media

Latest Works

SANOFI VIETNAM – MẸ 6 TRONG 1

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MAKE IT MOTUL – MAKE IT YOUR SIGNATURE

Strategy Motorcycle lubricant is a unique industry since the product is closely related to daily lifestyle and commuting routine of Vietnamese people. Vietnamese two-wheeler users are categorized into three major groups characterized by their motorbike usage and servicing behaviors: the Basic users, the Caregiver users, and the Speed Enthusiast users. Amongst these three, the speed [...]

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FUGACAR – COMMUNITY DEWORMING IMC CAMPAIGN

Vietnamese people in general have yet to adopt the habit of frequent de-worming. Therefore, although Fugacar is the number one OTC deworming brand in Vietnam, “the ocean of opportunity is still vast” with only 7.3% of the population having dewormed in 2011.

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ENVY™ APPLES

Envy™ is the truly discerning choice for a perfect apple. The sweet, sophisticated flavor, uplifting, fresh aroma, delightfully satisfying crunch, beautiful appearance and naturally white flesh give a heightened enjoyment like no other.

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VEDAN VIETNAM

Vedan (Vietnam) Enterprise Corp., Ltd (Vedan Vietnam) is one of the strongest FMCG companies in Vietnam since 1954.

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CONTACT US

Hotline: 1800 64 68 91