The Challenge
As a global attribution and marketing analytics leader, AppsFlyer helps marketers make decisions for their business and their customers through powerful analytics tools.
However, their brand is new to Vietnam with low awareness. AppsFlyer were seeking any agency partner who could help build awareness and facilitate advocacy to increase Adoption.
The Solution
Strategy & Idea
To gain more attention from App developers and Marketers who need to use AppsFlyer’s services, approaching specialized community groups and fanpages on Facebook is the easiest way. We also help strengthen AppsFlyer’s reputation by leveraging PR articles.
Touchpoints
PR, Social content
The Results
Report downloads in community groups are 200% higher
Gain a lot of earn media
Video URL/location:
Some articles about AppsFlyer’s campaign:
- https://advertisingvietnam.com/bao-cao-xu-huong-tiep-thi-ung-dung-game-2022-cua-appsflyer-luong-cai-dat-ung-dung-game-hyper-casual-tren-android-tai-viet-nam-tang-cao-nhat-trong-nam-2021-l19206
- https://advertisingvietnam.com/san-sang-chien-luoc-mua-tet-2022-cung-appsflyer-p18585
- https://advertisingvietnam.com/fe-credit-x-appsflyer-ty-le-chuyen-doi-tiep-thi-tang-den-68-dau-la-giai-phap-toi-uu-p19645
- https://advertisingvietnam.com/appsflyer-viet-nam-co-luong-truy-cap-ung-dung-cao-nhat-o-dong-nam-a-voi-luot-cai-dat-co-tra-phi-tren-android-tang-600-p19796
- https://thuonggiathitruong.vn/cac-nha-ban-le-nen-nghi-cach-khai-thac-440-trieu-nguoi-dung-internet-o-dong-nam-a/
Categories: Martech, PR, Social Media
