Strategy Modern human beings are operating in a non-static world that keeps shifting everyday. This phenomenon has even become more uniquely ubiquitous after the outbreak of the Covid-19 pandemic, an environmental crisis that has driven the emergence of consumer changes, which includes massive changes in priority, basic needs, behaviors and product expectations of consumers. Notably, [...]

Strategy Motorcycle lubricant is a unique industry since the product is closely related to daily lifestyle and commuting routine of Vietnamese people. Vietnamese two-wheeler users are categorized into three major groups characterized by their motorbike usage and servicing behaviors: the Basic users, the Caregiver users, and the Speed Enthusiast users. Amongst these three, the speed [...]

Celebrating 100 years, The laughing cow cheese (TLCC) wants to give back to the community via awareness campaign using CSR as leverage.

Vietnamese people in general have yet to adopt the habit of frequent de-worming. Therefore, although Fugacar is the number one OTC deworming brand in Vietnam, “the ocean of opportunity is still vast” with only 7.3% of the population having dewormed in 2011.

Envy™ is the truly discerning choice for a perfect apple. The sweet, sophisticated flavor, uplifting, fresh aroma, delightfully satisfying crunch, beautiful appearance and naturally white flesh give a heightened enjoyment like no other.

Vedan (Vietnam) Enterprise Corp., Ltd (Vedan Vietnam) is one of the strongest FMCG companies in Vietnam since 1954.