The Challenge
Enesis is Asia’s leading FMCG company with lots of healthy products for a healthy life. One of their best healthcare products that always in the “Top Of Mind” of Vietnamese is Soffell – a mosquito repellent in the forms of lotion and spray.
Dengue Fever occurs throughout Vietnam, with the greatest number of cases in the southern part of the country. Although Dengue Fever occurs year-round in Vietnam, it peaks in the hot rainy months of July and August. There is no vaccine or medicine against fatal Dengue Fever. The only way to prevent it is to avoid being bitten by Aedes mosquitoes.
The Solution
Strategy & Idea
“AUGUST: THE MONTH OF ACTION AGAINST DENGUE FEVER WITH SOFFELL”
Collaborating with the Department of Vietnam Health Environment Management Agency (VIHEMA) every August – the month of action against dengue fever in Vietnam, Soffell carried out a yearly donation and propaganda campaign to give free mosquito repellent to those in need and raise public awareness about dengue.
Touchpoints
PR/News
The Results
The only mosquito repellent brand possessing a unique national campaign endorsed by the MOH: “ASEAN Dengue Day” 2014/2015 (at peak time – June to August)
Ensuring the number 1 brand position in the market
Video URL/location:
Some articles about this campaign:
- https://suckhoedoisong.vn/huong-ung-ngay-asean-phong-chong-sot-xuat-huyet-16979980.htm
- https://hanoimoi.com.vn/tin-tuc/Doanh-nghiep/691389/soffell-dong-hanh-cung-ngay-asean-phong-chong-sot-xuat-huyet-nam-2014
- https://giadinh.suckhoedoisong.vn/huong-ung-ngay-asean-phong-chong-benh-sot-xuat-huyet-1722014070709526514.htm
- https://baophapluat.vn/soffell-huong-ung-ngay-asean-phong-chong-sot-xuat-huyet-nam-2014-post179433.html
Categories: Healthcare, PR, CSR
