SOFFELL: “AGAINST DENGUE FEVER” – IMC CAMPAIGN

The Challenge

Enesis is Asia’s leading FMCG company with lots of healthy products for a healthy life. One of their best healthcare products that always in the “Top Of Mind” of Vietnamese is Soffell – a mosquito repellent in the forms of lotion and spray.

Dengue Fever occurs throughout Vietnam, with the greatest number of cases in the southern part of the country. Although Dengue Fever occurs year-round in Vietnam, it peaks in the hot rainy months of July and August. There is no vaccine or medicine against fatal Dengue Fever. The only way to prevent it is to avoid being bitten by Aedes mosquitoes.

The Solution

Strategy & Idea

“AUGUST: THE MONTH OF ACTION AGAINST DENGUE FEVER WITH SOFFELL”

Collaborating with the Department of Vietnam Health Environment Management Agency (VIHEMA) every August – the month of action against dengue fever in Vietnam, Soffell carried out a yearly donation and propaganda campaign to give free mosquito repellent to those in need and raise public awareness about dengue.

Touchpoints​

PR/News

The Results

Video URL/location:

Some articles about this campaign:

  1. https://suckhoedoisong.vn/huong-ung-ngay-asean-phong-chong-sot-xuat-huyet-16979980.htm
  2. https://hanoimoi.com.vn/tin-tuc/Doanh-nghiep/691389/soffell-dong-hanh-cung-ngay-asean-phong-chong-sot-xuat-huyet-nam-2014
  3. https://giadinh.suckhoedoisong.vn/huong-ung-ngay-asean-phong-chong-benh-sot-xuat-huyet-1722014070709526514.htm
  4. https://baophapluat.vn/soffell-huong-ung-ngay-asean-phong-chong-sot-xuat-huyet-nam-2014-post179433.html

Categories: Healthcare, PR, CSR

Latest Works

FUGACAR – COMMUNITY DEWORMING IMC CAMPAIGN

Vietnamese people in general have yet to adopt the habit of frequent de-worming. Therefore, although Fugacar is the number one OTC deworming brand in Vietnam, “the ocean of opportunity is still vast” with only 7.3% of the population having dewormed in 2011.

Read More

ENVY™ APPLES

Envy™ is the truly discerning choice for a perfect apple. The sweet, sophisticated flavor, uplifting, fresh aroma, delightfully satisfying crunch, beautiful appearance and naturally white flesh give a heightened enjoyment like no other.

Read More

VEDAN VIETNAM

Vedan (Vietnam) Enterprise Corp., Ltd (Vedan Vietnam) is one of the strongest FMCG companies in Vietnam since 1954.

Read More

APPSFLYER

As a global attribution and marketing analytics leader, AppsFlyer helps marketers make good choices for their business and their customers through innovation.

Read More

CONTACT US

Hotline: 1800 64 68 91