zespri-kiwi

ZESPRI KIWIFRUIT LAUNCH & MAINTENANCE (2015 – 2020)

The Challenge

Zespri Kiwifruit is proud to offer customers all over the world the highest quality food, a unique growing system, and the highest commitment to quality and credibility.

However, for Vietnam, kiwifruit is still a “foreign” fruit.

The Solution

Strategy & Idea

“TĂNG CƯỜNG VITAMIN C CHO HỆ MIỄN DỊCH KHỎE MẠNH”

(ZESPRI KIWIFRUIT: IMMUNITY BOOSTER) ​

(Global message: Make your healthy irresistible)

  • 2015 – 2018: Focus on delivering functional benefits and associating Zespri Kiwifruit with Vitamin C via PR Activities, micro and macro KOLs endorsement and brand ambassador
  • 2019 – 2020: Focus on promoting the superior Vitamin C comparing to other fruits via social & KOLs endorsement and TV buying

Touchpoints​

Social, TV, Influencers, PR/News

The Results

Video URL/location:

  1. TVC for the South: https://www.youtube.com/watch?v=jXoVxH4zU4A
  2. TVC for the North: https://www.youtube.com/watch?v=AeRGFLUAtWI

Categories: KOL & TV

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CONTACT US

Hotline: 1800 64 68 91