Strategy Modern human beings are operating in a non-static world that keeps shifting everyday. This phenomenon has even become more uniquely ubiquitous after the outbreak of the Covid-19 pandemic, an environmental crisis that has driven the emergence of consumer changes, which includes massive changes in priority, basic needs, behaviors and product expectations of consumers. Notably, […]

Strategy Motorcycle lubricant is a unique industry since the product is closely related to daily lifestyle and commuting routine of Vietnamese people. Vietnamese two-wheeler users are categorized into three major groups characterized by their motorbike usage and servicing behaviors: the Basic users, the Caregiver users, and the Speed Enthusiast users. Amongst these three, the speed […]