Strategy Modern human beings are operating in a non-static world that keeps shifting everyday. This phenomenon has even become more uniquely ubiquitous after the outbreak of the Covid-19 pandemic, an environmental crisis that has driven the emergence of consumer changes, which includes massive changes in priority, basic needs, behaviors and product expectations of consumers. Notably, […]
Strategy Motorcycle lubricant is a unique industry since the product is closely related to daily lifestyle and commuting routine of Vietnamese people. Vietnamese two-wheeler users are categorized into three major groups characterized by their motorbike usage and servicing behaviors: the Basic users, the Caregiver users, and the Speed Enthusiast users. Amongst these three, the speed […]
Vietnamese people in general have yet to adopt the habit of frequent de-worming. Therefore, although Fugacar is the number one OTC deworming brand in Vietnam, “the ocean of opportunity is still vast” with only 7.3% of the population having dewormed in 2011.
Envy™ is the truly discerning choice for a perfect apple. The sweet, sophisticated flavor, uplifting, fresh aroma, delightfully satisfying crunch, beautiful appearance and naturally white flesh give a heightened enjoyment like no other.
Enesis is Asia’s leading FMCG company with lots of healthy products for a healthy life. One of their best healthcare products that always in the “Top Of Mind” of Vietnamese is Soffell – a mosquito repellent in the forms of lotion and spray.